The Importance Of Quality Content In SEO And Internet Marketing

SEO and internet marketing can be complicated and frustrating. Search engines algorithms keep changing and it can be uphill struggle to keep up with them. However, search engines improve their formulas in order to bring the most relevant results and the highest quality pages for their readers. They are working to penalize websites with low quality which only seek to get high traffic without any concern about the quality of their content.

Although search engines keep changing their algorithms, there is something you can do to have a good ranking websites or web pages. You need to have many high quality content in your websites. This method will ensure that although your pages or websites might not be on the front page of the search result, they will not end up on the last or even dropped from the result altogether. This also means that you will have quality traffic, … READ MORE ...

Marketing Technology: Your Copy Is Your Resume to the World

Think back to the worst resume you ever read: It never mentioned the skills you specifically asked for, overflowed with vague adjectives (proactive, dynamic, results-focused), and fired off so many acronyms and twelve-syllable words you needed an interpreter to get past the first sentence. If you want your customers to read and act upon your marketing copy, think about that world’s worst resume and instead:

Condense the life story. Like a resume, your marketing copy is an introduction, not the entire story. You want customers to call your company for more information.

Give your customers what they want. Your customers expect specific benefits from your technology, just like you expect specific skills and achievements in a job applicant. Yes, customers are interested in product features and what else your company can do, but most of all they want to know that your technology solves their immediate problem.

Write like you … READ MORE ...

Improve your Website SEO with Reviews

Have you wondered why you type your recent post but didn’t see your website on the search engine list provided? This is because the competition on the internet has gotten much tougher. There is an average of a thousand startups rendering the same services as you do online. So how do you get your website noticed? How do you make your contents stand out? Share your opinion here

To answer the above questions, you need to pay more attention to how to improve the search ratings on your website. What better way to do this than to see what people think about your product and services. While there are other factors surrounding search rankings, search engines have a high affinity for customers’ opinions. By being deliberate to the suggestions and opinions from your customers, search engines now believe you are ready for business.

What comes to your mind when you … READ MORE ...

Easy Tips on How to Fight a High Spam Score

So, have you heard about the recent Moz update?  If you have, you must also be aware that the new DA is strict about spam scores.

Easy Tips on How to Fight a High Spam Score

This devil, called the spam score, is finally settling scores with you. And, only you are to be blamed; yes, obviously!

But, blaming yourself doesn’t help even if you admit that you let the devil come to power.

The only solution is to reduce your spam score after the new Moz update. Here are the ways of doing that.

1. Responsible Email Marketing

For most of the times, your DA gets spam score penalty due to the emails sent to customers who mark these as spam.

Email marketing is often inevitable for businesses. So, it is important that you do email marketing responsibly to prevent damage your spam scores.

If you just identified that your spam score is high, don’t panic. Just sit back … READ MORE ...

Quality and Strong Backlink Building Strategy

Quality and Strong Backlink Building Strategy

It is no longer necessary to explain how important backlinks for a website are in terms of SEO. As long as Google and other search engines still exist, then backlinks always have an important role to increase the rank of a website in the SERP (Search Engine Result Page). Backlink is one of the most important factors in terms of SEO. And of course, it’s important to build backlinks for a blogger. But not just any backlinks. Quality and effectiveness are the most important.

The quality and effectiveness of backlinks are often influenced by many factors, such as the source of backlinks, numbers, variations, anchor text and much more. Source of backlinks, variations and anchor text is certainly more important than just looking for a lot of backlinks (number). Amount does not guarantee the ranking of a website if it turns out that the backlink is of poor quality. In … READ MORE ...