The Election and Your Financial Plan

The Election and Your Financial Plan

The financial news media and social media have been buzzing about the election results and the potential impact on your pocketbook. There has been much speculation about taxes, healthcare, and certainly which stocks and stock sectors might benefit from the Republican gains.

What should you do financially in the wake of the election? Nothing!

The election is a big story for the likes of CNBC, The Wall Street Journal, and others. There is a lot of speculation and uncertainty. This creates interest and hopefully attracts viewers/readers.

Those of you who read my blog or follow me on social media know that I advocate the use of a financial plan as the basis of most financial decisions. Reacting to elections or other big events is usually not a good idea. For example, many investors who panicked and sold investments during the 2008-09 market decline were generally behind investors who were stuck with their investment plans, at least based on my experience.

In all likelihood there will be some changes in the coming months in areas such as income taxes and hopefully on the estate tax front. These changes may well impact the way in which investment gains are taxed, they may favorably or unfavorably impact certain industries, and could impact the rules for passing your assets on to the next generation. All of this is, however, speculation and should not be the basis of any financial planning decisions at this point.

Clearly some of these potential changes might create the need to adjust some strategies for some clients down the road. I know that I monitor these types of developments with an eye towards which of my clients might be impacted.

For now my suggestion is to monitor the news and to stick with your financial plan. As always, your financial …

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The Importance Of Quality Content In SEO And Internet Marketing

The Importance Of Quality Content In SEO And Internet Marketing

SEO and internet marketing can be complicated and frustrating. Search engines algorithms keep changing and it can be uphill struggle to keep up with them. However, search engines improve their formulas in order to bring the most relevant results and the highest quality pages for their readers. They are working to penalize websites with low quality which only seek to get high traffic without any concern about the quality of their content.

Although search engines keep changing their algorithms, there is something you can do to have a good ranking websites or web pages. You need to have many high quality content in your websites. This method will ensure that although your pages or websites might not be on the front page of the search result, they will not end up on the last or even dropped from the result altogether. This also means that you will have quality traffic, people that come to your websites and stay because they found what they are looking for instead of clicking away from your sites as fast as they can.

There are many websites out there that try to market their services and products. You should make your websites more appealing to your customers. You need to have many viewers not merely to get traffic, but also to get sales from it. Some people do not like blatant promotions and some might not need your products and services at the moment. This is where high quality content comes in, to draw people who might be swayed to make purchase from you in the future.

High quality content means that the articles or text on your website is informative and engaging to your readers. Your articles should flow naturally, instead of stuffed with keywords to trick the search engines. Web pages will too …

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Marketing Technology: Your Copy Is Your Resume to the World

Marketing Technology: Your Copy Is Your Resume to the World

Think back to the worst resume you ever read: It never mentioned the skills you specifically asked for, overflowed with vague adjectives (proactive, dynamic, results-focused), and fired off so many acronyms and twelve-syllable words you needed an interpreter to get past the first sentence. If you want your customers to read and act upon your marketing copy, think about that world’s worst resume and instead:

Condense the life story. Like a resume, your marketing copy is an introduction, not the entire story. You want customers to call your company for more information.

Give your customers what they want. Your customers expect specific benefits from your technology, just like you expect specific skills and achievements in a job applicant. Yes, customers are interested in product features and what else your company can do, but most of all they want to know that your technology solves their immediate problem.

Write like you talk. Any recruiter would reject the resume of someone who described editing surveys as “elucidating opinion-evaluation processes.” Yet technology companies regularly obscure what they do and deliver by using complex language. Your technical achievements are strong enough; you don’t need to burden them with 5-syllable words and 40-word sentences.

First be clear, then be brief. We all know that readers have limited time. But if you pack too many acronyms, drop too many articles (the, an, a), and cover too much information in one sentence or paragraph, you’ll lose your customers.

Show them the next step. On every good resume, the applicant’s name and contact information are easy to find and read. The next step–inviting the applicant for an interview–is clear. Is your contact information equally easy to find? Have you readied your customer for the next step (call, email, purchase, download, comment)?

Run from green ink on purple paper. …

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Improve your Website SEO with Reviews

Improve your Website SEO with Reviews

Have you wondered why you type your recent post but didn’t see your website on the search engine list provided? This is because the competition on the internet has gotten much tougher. There is an average of a thousand startups rendering the same services as you do online. So how do you get your website noticed? How do you make your contents stand out? Share your opinion here

To answer the above questions, you need to pay more attention to how to improve the search ratings on your website. What better way to do this than to see what people think about your product and services. While there are other factors surrounding search rankings, search engines have a high affinity for customers’ opinions. By being deliberate to the suggestions and opinions from your customers, search engines now believe you are ready for business.

What comes to your mind when you think of SEO? I’m certain customers’ reviews are not your first guess. Search Engine Optimization is a wide area with various key focus areas to thrive through. Reviews aren’t just as common as the others before now, but they should be if you want to improve your SEO rankings. SEO-friendly sites are ranked at the top of search engines because they have credible online reviews by their readers and customers.

Let’s quickly look at the basic steps in making your customers’ opinions to improve your SEO

Request for Feedback

Asking for reviews from your customers is not illegal neither is it a crime. There are various means to which you can politely request for feedback on products or services. Every nine out of ten customers would exit your website once they have been served appropriately or otherwise. There isn’t a general law of conduct that states that every satisfied customer …

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Easy Tips on How to Fight a High Spam Score

Easy Tips on How to Fight a High Spam Score

So, have you heard about the recent Moz update?  If you have, you must also be aware that the new DA is strict about spam scores.

Easy Tips on How to Fight a High Spam Score

This devil, called the spam score, is finally settling scores with you. And, only you are to be blamed; yes, obviously!

But, blaming yourself doesn’t help even if you admit that you let the devil come to power.

The only solution is to reduce your spam score after the new Moz update. Here are the ways of doing that.

1. Responsible Email Marketing

For most of the times, your DA gets spam score penalty due to the emails sent to customers who mark these as spam.

Email marketing is often inevitable for businesses. So, it is important that you do email marketing responsibly to prevent damage your spam scores.

If you just identified that your spam score is high, don’t panic. Just sit back and collect data on your email marketing campaign. You must ask yourselves a few questions such as:

  • Are your email recipients subscribed to your mailing list?
  • Is the frequency of your emails very high?

There could be more questions on the content of the emails. But, before going to that, we must answer the above questions.

If you are sending emails to purchased mailing lists, you have actually compelled your recipients to mark your emails as spam with your own wrongful acts. Stop doing this right away!

So let me talk about the more responsible ones who are sending emails to only those who subscribed to their emails. What could be wrong with them that they invited the spam score penalty?

They could be sending a lot of emails. At times, the users get offended with irrelevant and too frequent emails that they are tired of reading. Don’t fill …

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