October, 2018 | SS Business

Getting Local with Your SEO Efforts

October 27, 2018March 5, 2019 - by Jonathan Tucker

As SEO has grown, there have been an emergence of different methods of reaching an audience. In the beginning, there was just SEO. This involved mostly keywords and links to the site. This was effective enough in gaining visitors. However, algorithms have changed in ways that brought forth new forms of SEO. Search engines have started to factor in the location of the visitors and have targeted advertisements and search results according to the location of the user. Therefore, the method of localization has become important for online marketers to maximize the profits they could gain. Even global businesses had to localize their SEO efforts.

As certain websites started losing their rankings because of algorithm changes, webmasters needed to come up with ways to adjust their methods. They started localizing their SEO by adding location to their keywords. For instance, companies that are located in Houston have engaged in various Houston SEO localization methods. Global companies that had operations in the area were also able to use this type of method. This made it easier for business owners to bring in users. However, it can be harder for global companies to rely solely on local SEO. This is one of the advantages that global SEO has.

SEO in general can be lengthy enough. Therefore, the help of a SEO agency can be worth investing in. They have the expertise and the experience needed to bring their clients to higher levels of profit. However, you as a business owner are responsible for the type of company you hire. The reputation and track record of the agent is one of the biggest factors in finding the right agent for your needs. Reviews and other factors such as the listing of the company is one big clue to look at for an …

Travel Advisor

Travel Suggestions high And travel advisors

October 26, 2018October 18, 2018 - by Jonathan Tucker

Luxury Travel AdvisorCouple of destinations in the world are in a position to match the absolute beauty that New Zealand delivers travellers who check out her shores. Your getaway rental should be effectively maintained and kept immaculately clean. Preserve in thoughts, that whilst your residence is not a hotel, you are providing it as a trip accommodation to travelers, and guests will expect upkeep and cleanliness standards set by good hotels. This is not a location to cut corners, and if you do, your house will soon seem on a travel log such as Trip Advisor, Flip Crucial, or rental assessment sites with adverse comments. Poor testimonials about poor cleaning and maintenance, even if they are exaggerated by unscrupulous guests, can quickly stigmatize your residence and discourage future guests from renting it. You basically need to commit to bearing the expense to keeping your house to good quality regular.

So, with that in thoughts, it is crucial to begin with the fundamentals when you make a decision to provide your home as a trip accommodation to travelers. In this report I will supply you with the 5 most critical methods to stick to to assure your holiday rental accomplishment. As you read through this, I advise you to contemplate the truth that your home is in a distinctive town or city, that this write-up is a general guide, and that it is vital for you to become aware of your neighborhood community sentiment, and guidelines and regulations about quick-term rentals. Often remember, your house is a private home, it is are not a hotel, and preparing your residence and managing it as a trip rental accommodation for tourists must be very carefully and thoughtfully completed.

Besides the instant respect you get from being a luxury credit card holder you also …

Financial Advisor

HMRC writes to prepare businesses for a no-deal Brexit

October 26, 2018 - by Daniel Dear

What a no-deal Brexit means for businesses

HMRC has written to hundreds of thousands of UK businesses that only trade with the EU to tell them what to expect if there is a no-deal Brexit.The letters have been sent to some 145,000 VAT-registered businesses, explaining that they should prepare for possible changes to customs, excise and VAT procedures.

Businesses which trade with non-EU countries will already be perfectly used to these procedures, as they are par for the course when trading with the rest of the world. But businesses which trade only within the EU will have to make considerable adjustments, as at the moment, there are no customs checks or declarations between Britain and the rest of the EU.

Any changes would, in theory, come into force at 11pm on March 29, when Britain leaves the EU. A transition period until at least the end of 2020 to make the process more gradual still looks likely, but it is unclear what this would involve.

Minimising disruption?

The more comprehensive the deal that the UK signs with the EU, if indeed it does sign one, the less disruption there is likely to be. Negotiations stalled further on Tuesday 16 October, when EU leaders scrapped plans to outline a possible deal at a summit the following day. This came after Brexit secretary Dominic Raab refused to sign off an agreement on the Irish border.

Despite its assurances that no deal is “unlikely”, the government clearly believes it is a realistic possibility, and refers in its letter to the importance of “minimising delays and additional burdens for legitimate trade” should a deal not happen.

It adds: “We fully expect to negotiate a successful outcome with the EU, which would mean you do not have to make significant changes to the way that …

Digital Marketing

Things You Need to Know Before Contacting an Agency Recruiter

October 23, 2018October 23, 2018 - by Jonathan Tucker

If you made the decision that it is time to take on a new job, then among the first things you have to ask yourself is if you reached out to recruiters. When talking about the career service industry, there are big differences between headhunters, recruiters, and career coaches. A headhunter, who is also known as an agency recruiter, works for a number of companies, a recruiter works in-house and will acquire talent for a specific company, while a career coach provides advice on things related to your career.

Acquiring the services of a headhunter has many benefits, as it provides a clearer path towards getting your name out there. Working with an agency recruiter can offer you some insight into what the company wants, some tips on how to go through an interview successfully, and even tips about salary negotiation. Headhunter will receive a commission, which means it’s in their best interest for you to get more money, because the more you earn the more they earn. In some cases, you might be contacted by a headhunter out of the blue, as they tracked you down and see potential in you for a certain opportunity.

Are you looking for sales staffing agencies? There are certain things you need to do beforehand. First of all, try to put yourself out there. Make sure your resume is up to date and share it with your network in order to increase your changes. If you have social media accounts make sure they are clean, and maybe consider investing on building a personal website – you can either acquire the services of an someone online or build it yourself.

Before contacting any headhunter agency you will need to figure out which one is right for you. Ask friends, maybe some of them …

Marketing Technology Types

Putting Digital Sign Boards to Work for You

October 22, 2018October 23, 2018 - by Jonathan Tucker

The face of marketing today is vastly different than it was in years past. People no longer wait for information to arrive at their doorstep or to be delivered to their mailbox. Instead, businesses today need to be proactive in reaching out to their customer base where they are. People are constantly on the go, so you want to capture their interest by using your own store front or other physical location to market the products and services that you have to offer. This is the way of the future, and it works.

Why Is Digital Signage So Important?

Using digital signage is important for many reasons, the primary of which is that it will bring more traffic and business your way. That is, after all, your goal. This technology allows businesses and other types of organizations to change their marketing and promotional messages as often as they like. It is easy to do so, and there is no need for a lot of personnel to physically make the switch. With just a few keystrokes, the marquee can be changed to reflect the desires of the company. Even non-profit organizations can benefit from this as they put up messages for current and prospective donors alike to benefit from.

Keep Your Expenses Under Control

Many people might be cautious about adopting digital signage into their marketing plan due to the perception that it is cost prohibitive to do so. This is simply no longer the case. Technology has advanced so rapidly in this area that this form of marketing can actually lower your overall expenses in this area. You will no longer need to rely on physical signs that you need to constantly replace to reflect the latest information or promotion. The cost of those collateral marketing materials can really add …