All Posts in "Month: October 2018"

As SEO has grown, there have been an emergence of different methods of reaching an audience. In the beginning, there was just SEO. This involved mostly keywords and links to the site. This was effective enough in gaining visitors. However, algorithms have changed in ways that brought forth new forms of SEO. Search engines have started to factor in the location of the visitors and have targeted advertisements and search results according to the location of the user. Therefore, the method of localization has become important for online marketers to maximize the profits they could gain. Even global businesses had to localize their SEO efforts.

Getting Local with Your SEO Efforts

As certain websites started losing their rankings because of algorithm changes, webmasters needed to come up with ways to adjust their methods. They started localizing their SEO by adding location to their keywords. For instance, companies that are located in Houston have engaged in … READ MORE ...

Jonathan Tucker by — October 27, 2018 in Internet Marketing

Luxury Travel AdvisorCouple of destinations in the world are in a position to match the absolute beauty that New Zealand delivers travellers who check out her shores. Your getaway rental should be effectively maintained and kept immaculately clean. Preserve in thoughts, that whilst your residence is not a hotel, you are providing it as a trip accommodation to travelers, and guests will expect upkeep and cleanliness standards set by good hotels. This is not a location to cut corners, and if you do, your house will soon seem on a travel log such as Trip Advisor, Flip Crucial, or rental assessment sites with adverse comments. Poor testimonials about poor cleaning and maintenance, even if they are exaggerated by unscrupulous guests, can quickly stigmatize your residence and discourage future guests from renting it. You basically need to commit to bearing the expense to keeping your house to good quality regular.

So, … READ MORE ...

Jonathan Tucker by — October 26, 2018 in Travel Advisor

HMRC writes to prepare businesses for a no-deal Brexit

What a no-deal Brexit means for businesses

HMRC has written to hundreds of thousands of UK businesses that only trade with the EU to tell them what to expect if there is a no-deal Brexit.The letters have been sent to some 145,000 VAT-registered businesses, explaining that they should prepare for possible changes to customs, excise and VAT procedures.

Businesses which trade with non-EU countries will already be perfectly used to these procedures, as they are par for the course when trading with the rest of the world. But businesses which trade only within the EU will have to make considerable adjustments, as at the moment, there are no customs checks or declarations between Britain and the rest of the EU.

Any changes would, in theory, come into force at 11pm on March 29, when Britain leaves the EU. A transition period until at least the end of 2020 to make … READ MORE ...

Daniel Dear by — October 26, 2018 in Financial Advisor

If you made the decision that it is time to take on a new job, then among the first things you have to ask yourself is if you reached out to recruiters. When talking about the career service industry, there are big differences between headhunters, recruiters, and career coaches. A headhunter, who is also known as an agency recruiter, works for a number of companies, a recruiter works in-house and will acquire talent for a specific company, while a career coach provides advice on things related to your career.

Things You Need to Know Before Contacting an Agency Recruiter

Acquiring the services of a headhunter has many benefits, as it provides a clearer path towards getting your name out there. Working with an agency recruiter can offer you some insight into what the company wants, some tips on how to go through an interview successfully, and even tips about salary negotiation. Headhunter will receive a commission, which means it’s in … READ MORE ...

Jonathan Tucker by — October 23, 2018 in Digital Marketing

The face of marketing today is vastly different than it was in years past. People no longer wait for information to arrive at their doorstep or to be delivered to their mailbox. Instead, businesses today need to be proactive in reaching out to their customer base where they are. People are constantly on the go, so you want to capture their interest by using your own store front or other physical location to market the products and services that you have to offer. This is the way of the future, and it works.

Putting Digital Sign Boards to Work for You

Why Is Digital Signage So Important?

Using digital signage is important for many reasons, the primary of which is that it will bring more traffic and business your way. That is, after all, your goal. This technology allows businesses and other types of organizations to change their marketing and promotional messages as often as they like. It … READ MORE ...

Jonathan Tucker by — October 22, 2018 in Marketing Technology Types