How Useful Digital Advertising To Your Product Ads
If a product is advertised through a billboard on the highway, then the ad is published to everyone. Whereas certain product advertising messages are actually targeted to certain segments of the community, which we usually call the target market. What happens if we advertise to everyone? Costs become ineffective and inefficient, as not everyone is the target market of those products. Installing such billboards is not cheap.
The advantage of digital advertising over conventional advertising is its ability to target markets according to the criteria we specify. We can target our ads to appear only for people of a certain age range, only for people who have visited our website just (remarketing), only for people who like the ball only, only appear when people search about certain things, can appear in certain hours only, and many more combinations. This is what advertising is cost effective and efficient.
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