If a product is advertised through a billboard on the highway, then the ad is published to everyone. Whereas certain product advertising messages are actually targeted to certain segments of the community, which we usually call the target market. What happens if we advertise to everyone? Costs become ineffective and inefficient, as not everyone is the target market of those products. Installing such billboards is not cheap.
The advantage of digital advertising over conventional advertising is its ability to target markets according to the criteria we specify. We can target our ads to appear only for people of a certain age range, only for people who have visited our website just (remarketing), only for people who like the ball only, only appear when people search about certain things, can appear in certain hours only, and many more combinations. This is what advertising is cost effective and efficient.
There are three main types of digital advertising: paid for ads like Google AdWords, getting ads like communications generated through online community relationships, and ultimately companies generating ads where businesses use blogs, apps, and other platforms to communicate.
In general, digital advertising services provided by a company are the services (brief explanation) described herein :
The usual online ads appearing on the website or youtube etc. it’s called Display advertisement, for example, logos, graphics, text, animations and the like. Basically, the user is targeted by a particular keyword search results or on a particular website page. For example, if you have a hobby with bicycling, would be interested in information about: how to choose a bike to suit your body, what kind of bike that suits the off-road terrain. The keyword you might be looking for in Google is “bicycling”, the results of the display itself will have an advertisement about …Read More