If a product is advertised through a billboard on the highway, then the ad is published to everyone. Whereas certain product advertising messages are actually targeted to certain segments of the community, which we usually call the target market. What happens if we advertise to everyone? Costs become ineffective and inefficient, as not everyone is the target market of those products. Installing such billboards is not cheap.
The advantage of digital advertising over conventional advertising is its ability to target markets according to the criteria we specify. We can target our ads to appear only for people of a certain age range, only for people who have visited our website just (remarketing), only for people who like the ball only, only appear when people search about certain things, can appear in certain hours only, and many more combinations. This is what advertising is cost effective and efficient.
There are three main types of digital advertising: paid for ads like Google AdWords, getting ads like communications generated through online community relationships, and ultimately companies generating ads where businesses use blogs, apps, and other platforms to communicate.
In general, digital advertising services provided by a company are the services (brief explanation) described herein :
The usual online ads appearing on the website or youtube etc. it’s called Display advertisement, for example, logos, graphics, text, animations and the like. Basically, the user is targeted by a particular keyword search results or on a particular website page. For example, if you have a hobby with bicycling, would be interested in information about: how to choose a bike to suit your body, what kind of bike that suits the off-road terrain. The keyword you might be looking for in Google is “bicycling”, the results of the display itself will have an advertisement about the information provided by people who are experienced in the world of bicyling. If you decide to read some of the pages shared by these people, chances are that the page will have a small ad where they will earn a few cents per click.
It basically shows ads. And many types of display ads: web banner ads, pop-ups, floating ads or simple text in a box.
Search Engine Optimisation (SEO)
This is to provide services in the form of optimization of your business website to get ranked in search engines (Google). SEO has become a huge industry; but keep in mind that companies like Google do not reveal their algorithms. Therefore optimistic search engines do not have any special secrets that you can not get from books or other.
Social Media Marketing
This is a marketing technique that uses Social Media as a medium of advertising. New technologies and social media marketing are emerging almost daily, and it’s always worth checking to see how technology is changing and evolving. Facebook, Twitter, Google+, linkedln and much more social media is growing.
In essence, marketing technology uses email as its marketing medium, this is the first and foremost, but now it’s getting somewhat abandoned because of the many events with bombastic spam sending, so you should be careful about sending email marketing. Or email your ad into the spam folder of the recipient, which is very unlikely to read.
Search Engine Marketing
This marketing technology is similar to SEO, but this technology only intends to direct your site to the highest position in the search on the Internet. So marketers intend to improve the position of a web page based on a typical keyword. Essentially SEM uses a marketing approach to improve the positioning of web pages in SERPs. For example better copy and content, but there is not really any mechanical or technical changes to the page.
And there is still another form of digital advertising like affiliate marketing, mobile advertising that has not been mentioned above. Digital Advertising, in essence, will have an increasing impact on the number of visitors and most likely the sales of the products you are advertising.