What Does Voice Search Mean for Your Business?
“Every once in a while, a new technology, an old problem, and a big idea turn into an innovation”
The era of voice recognition tools
The fascination of mankind with speech recognition is not a new thing. The first digital speech recognition tool was launched way back in 1961 by IBM and it was called ‘IBM shoebox’. It had the ability to recognise digits and a vocabulary of mere 16 words. At that time, it was nothing short of splendid. Over the years Google and IBM have launched various speech recognition software, but the whole game changed when Apple introduced Siri in April 2011. With time, other industry giants also entered the market and released their own versions. This included Google (Google Assistant), Microsoft (Cortana), Amazon (Alexa), Chinese giants Baidu (DuerOS), and Alibaba (AliGenie).
This innovation of ‘voice recognition’ has changed the dynamics of business that we currently know. And the field of SEO is also getting influenced by the advent of such software. With today’s consumers beginning to rely increasingly on these voice recognition tools, it is extremely important that your website is equipped for voice search optimisation.
Don’t believe us?
Studies have shown that around 10% of UK households already own a smart speaker. Though the number seems less, it is projected to grow at an unprecedented rate and reach 50% of UK households by 2022. comScore predicts that voice search will account for 50% of all search activity by 2020. And the time isn’t … READ MORE ...