Can Going Green Make Your Small Business Lean?

Can Going Green Make Your Small Business Lean?

We small business owners have a lot on our plates, but as the linchpin of your small business, the struggle to make a success of it can keep your horizons fairly limited at times. The time commitment needed to keep the cogs of your business running smoothly can be significant. And when you’re not wrapped up in the day-to-day workload, there are always a thousand and one little matters that need sorting out – from filing tax returns, to supplier hassles, to keeping staff happy. So it’s not surprising that, for many ongoing small businesses, the environmental issues surrounding their activities can seem like so much fluff.

Can Going Green Affect the Bottom Line?

After all – since when has going green affected your bottom line? That thought process certainly makes sense, when your horizons are narrowed – but the fact that such considerations are kept off your radar, by the day-to-day chaff, is an indication of a bigger problem in itself. For a business to grow and thrive, it needs a wider vision, not just shovelling at the coalface. And if you can take time to step back and reassess the broader picture – of how your small business could thrive – you’ll find adopting a green strategy can do more than save the planet. It could make your business bloom in the challenges of the 21st century. If bigger businesses, especially those with visionary leaders, can do it, you as a much more agile company surely can.

Where are the Savings?

The most obvious benefit to any business from going green can surprisingly be found on the balance sheet. US Government agencies have estimates that energy costs make up anywhere between 9% and 20% of total revenue for small businesses. And they also show that small businesses …

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Get Out of Your Career Rut

Get Out of Your Career Rut

Are you not making changes in your job right now due to increasing uncertainty about work?

Do you want to do something different but don’t think you have the confidence to take the next step?

Do you want to take your business to the next level but don’t feel very brave?

Many people think that because the UK is officially still in a recession, it is not the time to take risks or move out of their comfort zone. The media is constantly reminding us that the economy is struggling, there is increasing joblessness, and financial woes.

I am not disputing that it feels like there are challenging times ahead. But I also believe that the way we approach life impacts on the way we project ourselves in both our day to day lives and career.

Let me be blunt, for many people the threat of the recession on jobs is a good excuse for not doing anything about being fed up at work. It is easy to stay with your existing employer, stay in a job you don’t like, or put up excuses like those I have mentioned above. You may think that more companies are making redundancies, fewer organisations are recruiting and more people are applying for the small number of jobs that are being advertised, or it is easier to keep your head down with your current employer to avoid facing redundancy.

In the current economy, it doesn’t stop the brave from making big choices, taking changes, setting up new businesses or facing new employment, it just takes courage, bravery and confidence to take the next step.

How would it be if you could be successful, step out of your comfort zone and live the life you desire?

How would you feel if you could face the …

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Writing Articles to Generate Traffic, Links and Grow Your Online Business

As an Internet marketer article writing is one of the top list building generation and link popularity techniques that you can use because it is providing your target niche audience with valuable keyword rich content. By using techniques like this to attract visitors to your websites you will begin to not only develop opt ins for your list building measures but also be able to work on relationship building with them so they will buy your products.

Writing Articles to Generate Traffic, Links and Grow Your Online Business

If you have been writing articles as he traffic generation techniques, at this point possibly you are writing several articles a day, and not only have a fresh stream of traffic to your web site from the articles you are writing, but you should also have a squeeze page set up for email list opt ins, and you should have created an email campaign.

Like anything with Internet marketing, you must continue to market your business on a daily basis. This is the same for article writing where you must submit at the least 10 articles per day and do all of the other marketing techniques along with them to give them the greatest exposure in order to build your last as much as possible. I submit on average 20 articles per day to the top online article directories. After two weeks of doing this I was attracting about 10 opt ins to my list each day. After one month that was up to 20 per day, and after two months I was up to 30 opt ins per day.

At this point, if you have followed the minimum article submission suggestions I have noted above you have built the foundation for everything else you will do with your marketing. Your link popularity with the top search engines and your niche target audience …

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