All Posts in "Internet Marketing"

Marketing Technology: Your Copy Is Your Resume to the World

Think back to the worst resume you ever read: It never mentioned the skills you specifically asked for, overflowed with vague adjectives (proactive, dynamic, results-focused), and fired off so many acronyms and twelve-syllable words you needed an interpreter to get past the first sentence. If you want your customers to read and act upon your marketing copy, think about that world’s worst resume and instead:

Condense the life story. Like a resume, your marketing copy is an introduction, not the entire story. You want customers to call your company for more information.

Give your customers what they want. Your customers expect specific benefits from your technology, just like you expect specific skills and achievements in a job applicant. Yes, customers are interested in product features and what else your company can do, but most of all they want to know that your technology solves their immediate problem.

Write like you talk. Any recruiter would reject the resume of someone who described editing surveys as “elucidating opinion-evaluation processes.” Yet technology companies regularly obscure what they do and deliver by using complex language. Your technical achievements are strong enough; you don’t need to burden them with 5-syllable words and 40-word sentences.

First be clear, then be brief. We all know that readers have limited time. But if you pack too many acronyms, drop too many articles (the, an, a), and cover too much information in one sentence or paragraph, you’ll lose your customers.

Show them the next step. On every good resume, … READ MORE ...

Jonathan Tucker by — August 23, 2019 in Internet Marketing
Improve your Website SEO with Reviews

Have you wondered why you type your recent post but didn’t see your website on the search engine list provided? This is because the competition on the internet has gotten much tougher. There is an average of a thousand startups rendering the same services as you do online. So how do you get your website noticed? How do you make your contents stand out? Share your opinion here

To answer the above questions, you need to pay more attention to how to improve the search ratings on your website. What better way to do this than to see what people think about your product and services. While there are other factors surrounding search rankings, search engines have a high affinity for customers’ opinions. By being deliberate to the suggestions and opinions from your customers, search engines now believe you are ready for business.

What comes to your mind when you think of SEO? I’m certain customers’ reviews are not your first guess. Search Engine Optimization is a wide area with various key focus areas to thrive through. Reviews aren’t just as common as the others before now, but they should be if you want to improve your SEO rankings. SEO-friendly sites are ranked at the top of search engines because they have credible online reviews by their readers and customers.

Let’s quickly look at the basic steps in making your customers’ opinions to improve your SEO

Request for Feedback

Asking for reviews from your customers is not illegal neither is … READ MORE ...

Jonathan Tucker by — June 6, 2019 in Internet Marketing
Easy Tips on How to Fight a High Spam Score

So, have you heard about the recent Moz update?  If you have, you must also be aware that the new DA is strict about spam scores.

Easy Tips on How to Fight a High Spam Score

This devil, called the spam score, is finally settling scores with you. And, only you are to be blamed; yes, obviously!

But, blaming yourself doesn’t help even if you admit that you let the devil come to power.

The only solution is to reduce your spam score after the new Moz update. Here are the ways of doing that.

1. Responsible Email Marketing

For most of the times, your DA gets spam score penalty due to the emails sent to customers who mark these as spam.

Email marketing is often inevitable for businesses. So, it is important that you do email marketing responsibly to prevent damage your spam scores.

If you just identified that your spam score is high, don’t panic. Just sit back and collect data on your email marketing campaign. You must ask yourselves a few questions such as:

  • Are your email recipients subscribed to your mailing list?
  • Is the frequency of your emails very high?

There could be more questions on the content of the emails. But, before going to that, we must answer the above questions.

If you are sending emails to purchased mailing lists, you have actually compelled your recipients to mark your emails as spam with your own wrongful acts. Stop doing this right away!

So let me talk about the more responsible ones who are sending … READ MORE ...

Jonathan Tucker by — March 5, 2019 in Internet Marketing
Quality and Strong Backlink Building Strategy

Quality and Strong Backlink Building Strategy

It is no longer necessary to explain how important backlinks for a website are in terms of SEO. As long as Google and other search engines still exist, then backlinks always have an important role to increase the rank of a website in the SERP (Search Engine Result Page). Backlink is one of the most important factors in terms of SEO. And of course, it’s important to build backlinks for a blogger. But not just any backlinks. Quality and effectiveness are the most important.

The quality and effectiveness of backlinks are often influenced by many factors, such as the source of backlinks, numbers, variations, anchor text and much more. Source of backlinks, variations and anchor text is certainly more important than just looking for a lot of backlinks (number). Amount does not guarantee the ranking of a website if it turns out that the backlink is of poor quality. In addition, too much amount can also make problematic websites considered SPAM. This actually results in a decline in the ranking of a website in search engines and even deindex. And this exactly how Scottsdale SEO Company LinkHelpers will do to help you to increase your website’s SEO value.

Backlink Building Strategy

1. Use of Variative Anchor Text

If previously you were accustomed to using anchor text exactly like the targeted keywords (exact match), then from now on change by varying anchor text based on the brand, URL and other variations of words. Indeed, a few years ago using Anchor Text … READ MORE ...

Jonathan Tucker by — March 4, 2019 in Internet Marketing

As SEO has grown, there have been an emergence of different methods of reaching an audience. In the beginning, there was just SEO. This involved mostly keywords and links to the site. This was effective enough in gaining visitors. However, algorithms have changed in ways that brought forth new forms of SEO. Search engines have started to factor in the location of the visitors and have targeted advertisements and search results according to the location of the user. Therefore, the method of localization has become important for online marketers to maximize the profits they could gain. Even global businesses had to localize their SEO efforts.

Getting Local with Your SEO Efforts

As certain websites started losing their rankings because of algorithm changes, webmasters needed to come up with ways to adjust their methods. They started localizing their SEO by adding location to their keywords. For instance, companies that are located in Houston have engaged in various Houston SEO localization methods. Global companies that had operations in the area were also able to use this type of method. This made it easier for business owners to bring in users. However, it can be harder for global companies to rely solely on local SEO. This is one of the advantages that global SEO has.

SEO in general can be lengthy enough. Therefore, the help of a SEO agency can be worth investing in. They have the expertise and the experience needed to bring their clients to higher levels of profit. However, you as a business owner are … READ MORE ...

Jonathan Tucker by — October 27, 2018 in Internet Marketing

online marketing pdfA few weeks ago, sales conversion specialist Mike Morgan publicly asserted that list developing was not a basic Net Advertising talent. The principal medium utilized for internet advertising and marketing is the net of course. Lengthy prior to the age of the world wide web, individuals discovered it tough to search for information and find answers to their queries and solutions to their difficulties. But these days that the energy of the web could be felt all more than the planet, there seems to be the ease and comfort in almost anything. Picture that on-line buying has currently rid the folks of tiring themselves of going from a single shop to an additional. It is now reasonably easy to search for merchandise and get a view of the several arrays of options they have just before you ultimately purchase one particular.

I’ve begun to unsubscribe to a large number of my internet advertising and marketing mailing lists. I don’t believe I am missing significantly most of them are promoting the very same factor anyway. I nonetheless remain on a couple of mailing lists of the marketers I feel provide good quality data and who are not afraid to give their actual opinion on anything before they hand me their affiliate hyperlink. It really is the trust that counts, not the hype. What is important is that as far more folks do the same, quickly adequate the message will catch on.World wide web Marketing and advertising Web page

Advertising Jobs internet marketing

The World wide web … READ MORE ...

Jonathan Tucker by — October 12, 2018 in Internet Marketing

 

Do you understand? That you need to make good content if you use content marketing to build your website traffic. But that’s not enough. If you only provide plain text in all your posts, almost no one will read it, no matter how good your content is.

Therefore, you must create readable content. And to be read, you have two choices:

  • Content that is easy to read: clear content in such a way and clearly read by the reader without any confusion or misunderstanding.
  • Content that is fun to read: the best content that can attract and engage readers to respond. The format of your content affects their reading experience.

The key is in selecting topics and good writing skills. However, the biggest part of making readable content is the text and design format.

Marketers who don’t have an understanding of this will find many obstacles and problems when trying to increase their website conversions. And now is an opportunity for you to learn it.

 

Tip # 1: Design the background

An important part of an interesting content format is to find ways to make your content stand out more than other content pages published on the Internet every day.

First, choose the right color: Choose at least a maximum of 3 different colors in the background. You need to choose colors that can make your content look attractive along with its appearance and quite different from other content pages.

Second, apply CSS to every part of your … READ MORE ...

Daniel Dear by — October 7, 2018 in Internet Marketing

When it comes to Business Process Management, it can be difficult to know where to start. Finding the processes that cater to the wants and needs of the clients is a gruelling task that not many people look forward to. However, if deployed successfully, the return on interest would be invaluable. Business processes can also be improved in order to increase efficiency, reduce overhead costs, and create a better overall image of the company. But how can this be achieved? Here are a few tips that can help you to improve success rates and meet the unique needs of your business without it costing a fortune.

Top Business Process Management Tips For Businesses

Don’t Focus on Perceived Problems

It can be easy to deploy a piece of management software in order to take care of some perceived problem that you believe exists. However, this can end up being more detrimental than you believe. Any Business Process Management project should be used based only on the facts that are presented to you. If issues do arise, it is important that you verify these issues before the project begins. By examining the problem first instead of jumping headfirst into creating a solution, then you can objectively see what needs to be taken care of. Is the problem related to customer complaints, or operational costs? Don’t make a bad situation worse, and strictly stick to the facts.

Focus on Change, Not Technology

Management software is always being developed to help businesses take care of their issues, but that shouldn’t be … READ MORE ...

Daniel Dear by — September 4, 2018 in Internet Marketing