Have you wondered why you type your recent post but didn’t see your website on the search engine list provided? This is because the competition on the internet has gotten much tougher. There is an average of a thousand startups rendering the same services as you do online. So how do you get your website noticed? How do you make your contents stand out? Share your opinion here
To answer the above questions, you need to pay more attention to how to improve the search ratings on your website. What better way to do this than to see what people think about your product and services. While there are other factors surrounding search rankings, search engines have a high affinity for customers’ opinions. By being deliberate to the suggestions and opinions from your customers, search engines now believe you are ready for business.
What comes to your mind when you think of SEO? I’m certain customers’ reviews are not your first guess. Search Engine Optimization is a wide area with various key focus areas to thrive through. Reviews aren’t just as common as the others before now, but they should be if you want to improve your SEO rankings. SEO-friendly sites are ranked at the top of search engines because they have credible online reviews by their readers and customers.
Let’s quickly look at the basic steps in making your customers’ opinions to improve your SEO
Request for Feedback
Asking for reviews from your customers is not illegal neither is it a crime. There are various means to which you can politely request for feedback on products or services. Every nine out of ten customers would exit your website once they have been served appropriately or otherwise. There isn’t a general law of conduct that states that every satisfied customer must leave a review. So asking prevents you from losing an avenue to attract other prospective buyers.
Explain how the Review Technique affects your Business
Not everyone knows the importance of reviews on the growth of a business. Enlighten your customers on this truth and make them see how they can help someone else know to enjoy the benefits they just did from your website.
Offer an Incentive
If you just tried the above means and still got a little or no response from your clients, do not panic. It is not over yet. There’s a standing option that works most times. Offer them an incentive. Certainly, most customers will drop their suggestions when they are being stirred up by a little appreciation for it. You can offer discounts, gift cards, and things that wouldn’t cost much.
Give your Reply to every Review
Well, I’m going to make this as simple as possible, except if you run a website that generates multi-billion dollars in income, you need to respond to your customers’ reviews. I doubt you do since you’re reading this article because those companies also passed through this phase in growing their customer base. Respond to all kinds of reviews. Both positive and negative feedback counts. People love to know that they are being heard.