From Bean to Brew

When discussing coffee, you’ll quickly learn that one of the fundamental characteristics of the cup is the origin of the bean. Where was the bean grown? This is an important question of heritage because it has many implications. Perhaps the first thing you would come to recognise are the occurrence of certain locations named, places such as Ecuador, Rwanda, Indonesia, or Ethiopia, for instance. The majority of speciality coffee bean growers are found on, what is known as, The Bean Belt. So called, simply, because it is the belt around the earth where numerous warm, humid, and elevated locations are found. Each of these environmental factors are prefered for a flavourful bean.

From Bean to Brew

These tropical locations, along the equator, are prime for coffee growing. They host the necessary temperatures and elevations, alongside great soil and beneficial precipitation that support growth and taste. And there are associations and general flavour profiles of each country of origin. This is why, when selecting a coffee, your barista will start by describing the bean’s location, or why each bag will have a label of identification. Depending on the bean’s growth, it could be sweet, fruity, nutty, or even spicy. And if you’ve ever felt intimidated by the flavour profile of your cup, looking at the coffee’s origin is the most helpful way to start.

The coffee shrubs used for international production are, most commonly, of two varieties; Arabica and Robusta. The beans grown will then be harvested and processed, to remove the seeds. Processing the bean involves either drying or washing the outer cherry away. Then, once left with the green bean, it is ready to be roasted, which is one of the most significant impacts on the flavour of your coffee. Depending on how your coffee is roasted will depend on the balance of sweetness, acidity, and the overall intensity of your cup. So, if you’re considering a sweet and nutty bean from Brazil, then when it comes to the roasting, you’ll want to make sure that the process supports the desired characteristics.

It is generally understood that each coffee producing country has certain profiles and, aside from certain microclimates, this is mostly true. A coffee bean grown in Brazil is likely going to have a chocolaty and nutty taste, with an underlying sweetness. Ethiopia, depending on the processing method, will oftentimes have a fruity or floral taste, with berry-like notes. Despite its proximity to Ethiopia, Kenya has a strong and distinct flavour sometimes described as tomato-y, marrying a sweet and savoury taste. On the other end of the flavour wheel, an actual diagram often used for profiling, is Indonesia coffee that is renowned for its darker and earthy flavour. There’s also Panama’s Geisha, one of the most infamous and desirable type of coffee. It is an expensive coffee due to its production but it produces a notably complex flavour of sweet fruitiness that is favoured by many.

Each of the factors belonging to a bean’s origin are important to consider. … READ MORE ...

Virtual Velocity – A Guide to Making Virtual Office Space Work for Your Business

Image: https://irmadaniell101.files.wordpress.com/2013/05/virtual-office-16.jpg

You have finally settled on making the jump into the Asia market, but finding reasonable office space has been more than a challenge. Singapore is your new host country, and while it makes for a great place to live, finding office space in this multi-lingual, multi-ethnic enclave is proving difficult. While serviced office and co-working spaces are alive and kicking in this small country, you want space that is going to give you a lot of flexibility.

Enter the virtual office. Operating your Singapore business out of a virtual office is probably one of the best ways to drastically reduce your overhead. More importantly, though, the virtual office probably can give your business the flexibility needed to traverse this fast-growing economic climate. Please click on the following link http://www.servcorp.com.sg/en/virtual-offices/ to learn more about the many functions of the virtual office.

Continue reading below to learn more about leasing virtual space in Singapore and how you can make this office solution work for your business.

Move About Freely 

Because your Singapore office is now moving from physical space to an online format, you can pretty much manage your office from anywhere in the world with a mobile device and an internet connection. Use this opportunity to research other markets in the Asia market to see for possible expansion. In fact, testing out new markets is one of the main benefits of leasing an office that can pretty much travel with you.

Furthermore, in addition to testing out new markets, you can essentially transact business from any place in the Asia market. This mobility makes it possible for you to hold meetings in more than one place, makes it possible to connect with colleagues from any place in the world, and allows you to transact business at any time of the day or night, as business hours all depend on your schedule.

Invest In Management Software And Online Apps 

If employing more than ten people, invest in an online management system that will allow you to communicate with employees, submit and collect assignments, and keep track of employee records and payroll, in addition to a number of tasks. These management systems create the infrastructure that makes up your business. Furthermore, with plenty of storage space, you do not have to worry about keeping track of files and other information, as a secure software program does all of the work.

Additionally, use current technologies to aid in the function of your business. File sharing and electronic signature apps make sending and receiving information more efficient. In addition, standard applications that track progress and even create a calendar for appointments are also great tools in the online workspace. The point is to fit out your office with most of the amenities you might find in a standard office.

Tap World-Wide Talent 

One great quality related to using the virtual office relates to the fact that it has widened the pool from which businesses can choose talent. In past incarnations, employers … READ MORE ...

What Does Voice Search Mean for Your Business?

What Does Voice Search Mean for Your Business?“Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” 

Dean Kamen 

The era of voice recognition tools

The fascination of mankind with speech recognition is not a new thing. The first digital speech recognition tool was launched way back in 1961 by IBM and it was called ‘IBM shoebox’. It had the ability to recognise digits and a vocabulary of mere 16 words. At that time, it was nothing short of splendid. Over the years Google and IBM have launched various speech recognition software, but the whole game changed when Apple introduced Siri in April 2011. With time, other industry giants also entered the market and released their own versions. This included Google (Google Assistant), Microsoft (Cortana), Amazon (Alexa), Chinese giants Baidu (DuerOS), and Alibaba (AliGenie).

This innovation of ‘voice recognition’ has changed the dynamics of business that we currently know.  And the field of SEO is also getting influenced by the advent of such software. With today’s consumers beginning to rely increasingly on these voice recognition tools, it is extremely important that your website is equipped for voice search optimisation.

Don’t believe us?

Studies have shown that around 10% of UK households already own a smart speaker. Though the number seems less, it is projected to grow at an unprecedented rate and reach 50% of UK households by 2022. comScore predicts that voice search will account for 50% of all search activity by 2020. And the time isn’t far when voice dominated shopping will be a common phenomenon. Voice recognition tools are major game changers. The voice search allows users to search for anything by simply saying instead of having to type the whole query.

How will it affect your business?

Well, the time has gone when a user entered a query in the search box and a page popped up with various websites ranked. To rank in voice search, you will need to be the topmost result which requires exceptional SEO. There is only one result, and this is a “winner-takes-all” market. The level of competition has now become extreme, and you need to improve your SEO exceptionally if you want to survive.

Some important tips to keep in mind:

  • With voice search, the emphasis is more on conversational, long-tail search terms and the meaning behind a query, instead of a specific keyword.
  • SEO needs to be revamped to keep up with the voice search components to continue to net the consumers who are now switching over to mostly voice assisted search queries.
  • Content needs to be altered to a more direct and conversational manner so as to correspond to the type of search queries that result from voice assisted search results.
  • FAQ strategy needs to be adopted. Queries will include words like “who,” “what,” “where,” “when,” and “why.” Prepare your blog posts, social media posts, and website’s copy to be centred around these queries.
  • Incorporate natural language in both content and SEO. The marketing team should
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