SEO, which stands for “search engine optimization,” is the practice of optimizing specific content in order for it to be more readily discoverable through a search engine’s organic search results. Properly executed search engine optimization strategies can yield free traffic to one’s website, month after month after month. The top SEO companies in Philadelphia excel at understanding:

•        How Search Engines Work
•        How Search Engine Optimization Works
•       What Are the Benefits?

How Search Engines Work

Search engine algorithms are not as simple as they were ten or even fifteen years ago. Their algorithms are constantly adapting to the new times and changing to try and prevent certain types of exploitative search engine optimization techniques from breaking through and allowing pages to rank higher than they should simply by means of keyword cramming. Search algorithms typically look at a handful of factors when determining how to rank a page in regards to its optimization, weighing the words of one’s search, the relevance and usability of the pages that result from that term, the reliability of the sources shown, and the location of the person who is searching the terms. The weight applied to each factor also depends on a number of separate factors, most notably the nature of one’s search; such as the recentness of the content one is looking for playing a greater role in answering questions about contemporary news topics than it would about how dictionaries define certain words. Google has emerged as one of the top … READ MORE ...