It is no longer necessary to explain how important backlinks for a website are in terms of SEO. As long as Google and other search engines still exist, then backlinks always have an important role to increase the rank of a website in the SERP (Search Engine Result Page). Backlink is one of the most important factors in terms of SEO. And of course, it’s important to build backlinks for a blogger. But not just any backlinks. Quality and effectiveness are the most important.
The quality and effectiveness of backlinks are often influenced by many factors, such as the source of backlinks, numbers, variations, anchor text and much more. Source of backlinks, variations and anchor text is certainly more important than just looking for a lot of backlinks (number). Amount does not guarantee the ranking of a website if it turns out that the backlink is of poor quality. In addition, too much amount can also make problematic websites considered SPAM. This actually results in a decline in the ranking of a website in search engines and even deindex. And this exactly how Scottsdale SEO Company LinkHelpers will do to help you to increase your website’s SEO value.
Backlink Building Strategy
1. Use of Variative Anchor Text
If previously you were accustomed to using anchor text exactly like the targeted keywords (exact match), then from now on change by varying anchor text based on the brand, URL and other variations of words. Indeed, a few years ago using Anchor Text in exact matches was popular and always worked, but since the era of Google Panda and Penguin, this method is not recommended because it can make your website in trouble.
Percentage of Anchor Text recommended for backlinks is more or less like this:
0-15% for Exact Match, for example: SEO services, cheap hosting, online shop hours, modern hijab, make money, etc.
10 – 80% for brands, for example Bing, Yahoo, etc.)
30-80% for Random, for example, click here, see the website and other words)
The numbers don’t have to be the same, the percentage is only an estimate of the portion. In essence, let’s make the anchor text more varied.
2. Nofollow and DoFollow Rails
Conscious or not, there are a lot of bloggers and internet marketers who often underestimate nofollow links and only look for dofollow links to give their website ‘eat’. Right? But in fact, there are many websites that rank well in search engines after getting enough nofollow backlinks. You could say, nofollow links will not contribute to page rank (since page rank was not updated in 2012, the indicator we are using now is DA – PA from MOZ), a website, but will still provide link juice.
3. Variative Backlink Sources (Link Diversity)
Just because backlinks from .edu and .gov provide high scores are very good for a website, it does not mean you are only constantly looking for these backlinks. In fact, providing a variety of backlinks will be very important to make your website … READ MORE ...