Food and beverage marketing plan is a written document that translates ongoing market research into action plans and strategies. The process includes selecting target markets and marketing objectives, developing action plans, evaluating marketing plans, and monitoring and evaluating action plans. It involves a combination of positioning and advertising tactics. Some companies engage in product licensing, which allows them to sell another owner’s product in their own brand. Other companies use pro formas to project future sales and profits.

Sports sponsorships

Although children’s television viewing patterns are not explicitly targeted by sports programming, the sponsorships during these programs do expose young viewers to unhealthy products. The study was conducted with the use of Nielsen ratings and questioned whether or not children under 12 are exposed to the sponsorship commercials. The authors concluded that children were likely to be influenced by the ads. More research is needed to determine the impact of … READ MORE ...