One of the biggest benefits of social media marketing is the amount of potential audience it provides. It’s estimated that 54% of users research products on social media. Having high-quality accounts on social media networks helps a brand reach potential customer on their favorite platform. One of the most important aspects of social media success is excellent customer service – 71% of users will recommend a business after a positive experience on social media. In addition, social media marketing helps build trust among potential customers – 79% of them are willing to recommend a brand if they have a positive experience on the platform.
Content is king in social media marketing
Social media marketing success depends on content. Good content must be unique, researched, and understandable to your audience. Avoid using automatic content creation tools. Instead, make sure you’re teaching your customers about your brand and offering them something they can use. Here are some tips to help you create great content:
Use video content to humanize your brand. Videos help your audience relate to you, and are also an effective way to market your product. Include a list of your product’s features and explain why people should buy it. Try not to mention your competitors in videos, though. Instead, use testimonials to highlight the positives of your product. Make sure you include a call to action, such as “to purchase,” in the video description.
Creating original content is free
Creating original content is the cornerstone of effective social media … READ MORE ...