As SEO has grown, there have been an emergence of different methods of reaching an audience. In the beginning, there was just SEO. This involved mostly keywords and links to the site. This was effective enough in gaining visitors. However, algorithms have changed in ways that brought forth new forms of SEO. Search engines have started to factor in the location of the visitors and have targeted advertisements and search results according to the location of the user. Therefore, the method of localization has become important for online marketers to maximize the profits they could gain. Even global businesses had to localize their SEO efforts.

As certain websites started losing their rankings because of algorithm changes, webmasters needed to come up with ways to adjust their methods. They started localizing their SEO by adding location to their keywords. For instance, companies that are located in Houston have engaged in … READ MORE ...