In-store surveys and demonstrations are effective ways to reach out to consumers. A vital part of food branding strategy is letting consumers know about your brand and trying to influence their tastes and preferences. Food demonstrations offer consumers a way to compare and taste your different products. However, you must make sure that you do not sabotage the brand image by making your products taste terrible or unappetizing. If you want to improve your brand, you must use all available means of influencing consumer preferences.

Developing a brand strategy for your specialty food product

In a highly competitive market like food, the ability to distinguish a product by its unique flavor and quality is essential. Without an effective brand strategy, your product will become price driven and commoditized. This disadvantage is even more acute in international markets, where the costs of logistics can greatly reduce your competitive advantage. Developing a … READ MORE ...