Small business can be many things to many different people. Some people look at it as something of a gamble. They’re betting the initial investment of money and time in hopes of it growing into something amazing. To others it’s the culmination of a lifelong dream. The different views of a small business are almost as numerous as the amount of people who run them. But there’s one thing that almost everyone can agree on. Running a small business is an adventure.

People are faced with something right out of a survival story. They have limited resources, big goals and only their own ingenuity to get them to the destination. This often means leveraging disparate tools in unique ways. Someone lost in the wilderness might use a piece of glass to start a campfire with the sun’s power. And someone in the depths of small business might use a pre-built software solution in innovative ways to power his own success.

Obviously, there’s a bit of poetic license with that description. But there’s a lot of truth to the idea of a small business owner leveraging his resources in innovative ways. For example, consider a company’s need for reliable internal communication. There are several texting solutions for small business that one can choose from. But the larger question is how one will make use of those resources.

People often want to go with the flashiest programs. And there’s nothing inherently wrong with doing so. But small business owners need to remember … READ MORE ...