Marketing Technology: Your Copy Is Your Resume to the World
Think back to the worst resume you ever read: It never mentioned the skills you specifically asked for, overflowed with vague adjectives (proactive, dynamic, results-focused), and fired off so many acronyms and twelve-syllable words you needed an interpreter to get past the first sentence. If you want your customers to read and act upon your marketing copy, think about that world’s worst resume and instead:
Condense the life story. Like a resume, your marketing copy is an introduction, not the entire story. You want customers to call your company for more information.
Give your customers what they want. Your customers expect specific benefits from your technology, just like you expect specific skills and achievements in a job applicant. Yes, customers are interested in product features and what else your company can do, but most of all they want to know that your technology solves their immediate problem.
Write like you … READ MORE ...
Obtaining a Business Line of Credit
When you are deciding whether or not your company needs a business line of credit, the first thing you should determine is how much your business can safely borrow. In order to do this, you should review your cash flow analysis to see the amount of principal that can be repaid on an ongoing basis if it is required by your lending institution.
In some cases, a principal repayment does not need to be made on a monthly basis as it relates to your business line of credit. Instead, at the end of the credit facility, the outstanding principal balance is converted into a loan and regular payments of interest are made.
However, this methodology is becoming somewhat antiquated as banks are taking fewer risks when it comes to the extension of credit. Now, you will most likely be required to immediately repay any outstanding balance once the … READ MORE ...
Capital, Skills, and Personal Interest – A Perfect Recipe for a Business
One quotes says, ‘the road to success begins with a failure!’ That is true indeed. Hardships, failure, troubles, are all there, but the one who has the courage and desire to confront those hardships is the one who reaches the top eventually. Starting a business is not easy at all, but is not very difficult either. All you need is to gather in some capital, your skill set, and most importantly, your personal interest. Bang! You’ve got your own business!
Feed with Capital
It is said that communication is the lifeblood of an organization. Applying it in business, it won’t be wrong saying that capital is the lifeblood of a business. It is important to raise a myth regarding capital investment. It is a common assumption that a business can only be started with load and loads of money, or else it would remain no more than a … READ MORE ...
Improve your Website SEO with Reviews
Have you wondered why you type your recent post but didn’t see your website on the search engine list provided? This is because the competition on the internet has gotten much tougher. There is an average of a thousand startups rendering the same services as you do online. So how do you get your website noticed? How do you make your contents stand out? Share your opinion here
To answer the above questions, you need to pay more attention to how to improve the search ratings on your website. What better way to do this than to see what people think about your product and services. While there are other factors surrounding search rankings, search engines have a high affinity for customers’ opinions. By being deliberate to the suggestions and opinions from your customers, search engines now believe you are ready for business.
What comes to your mind when you … READ MORE ...
Don Forman Sets Auto Industry Example For Charitable Giving
The eponymous owner of Don Forman United Nissan of Las Vegas has put the automotive dealership industry on notice that philanthropy is a key ingredient of success. Don Forman is now the undisputed leader of auto dealerships in terms of charitable giving and various forms of community philanthropic activities.
Struggling Students and Needy Families
Mr. Forman’s tendency to donate time, funds, and vehicles to worthwhile causes is a prime example of a new kind of philanthropy: targeted, effective charitable action that helps those who need it, when they need it. The auto dealership owner has doled out large sums of money, services, and free vehicles to local Las Vegas students who need transportation to complete their degrees. He has done the same for heads of needy families who sometimes need a car to commute to work, or a cash stipend to pay essential bills for the month.
The Las Vegas … READ MORE ...