All Posts in "MARKETING TECHNOLOGY"

While there are many different factors that help a website to rank well in Google, building solid backlinks remains the number one way to boost your search engine position. It’s also the best way to drive targeted traffic to your site. Below are five reasons that your website needs to have backlinks pointing to it.

#1. Domain and Page Authority

The more high-quality links a page on your website has, the its page authority will be. This also extends to your entire website in that the more quality links it has, in total, the higher its domain authority will be. These two factors help to determine how high a page on your website will rank in Google. The higher the page authority, the higher that single page will rank, and the higher your domain authority is will affect the chances that any page on your website has to rank higher in Google. Since higher rankings mean more traffic to your website, there is no excuse to not begin building quality backlinks to your site, today. You can navigate here to discover more about the types of link building strategies that work.

#2. Your Brand Is Important

High quality websites that link to your website are giving their readers an indication that they agree with what is on your website. But you can take this a step further and publish guest posts on other websites that not only will link to yours, but that will also help your brand to look … READ MORE ...

Jonathan Tucker by — October 18, 2017 in MARKETING TECHNOLOGY

Financial TechnologyWhy You Will need an Estate Strategy for Your Digital Assets: Here’s how you can help assure that other people can access your online accounts right after you pass away. Our core item, Engage360 Payments Innovation Platform, empowers our partners to speedily launch new goods with user encounter-focused style, payment card management libraries and platform technology that connects and modernizes legacy transactional systems.

This investigation additional identified the effect of facts technologies in the banking business, on the Nigeria economy at massive and proffers suggestions that can be made to forestall the incidences of information technology in the Nigerian banking sector.

And though a lot of of these companies may not survive the subsequent 3 to 5 years, we believe the use of the blockchain public ledger” will go on to turn into an integral part of financial institutions’ technology and operational infrastructure.

And much more will continue to be founded, as someone someplace will identify that with technologies advances there is a much better, quicker, extra efficient way to trade securities, analysis stock, raise equity, concern debt, share market information, prepare investment reports or deliver strategic assistance to businesses.

With 20 staff, largely functioning in analysis and improvement in Israel, their Massachusetts-based start off-up has created a technique that enables monetary solutions organizations to fight cyber crime by checking customer identities in a additional efficient way.… READ MORE ...

Janson Berger by — October 16, 2017 in Marketing Technology Types

The term industry can mean many things but the main thing to remember is that the industrious nature of the economy is what fuels the economy in the first place. Free trade is the food we feed the beast which is the economy and as long as there is industry there is civilization. There is more to the term industry than just the literal meaning because things were not always as they were today in any industrial surplus cincinnati oh. There is a history to the industrious nature of things and it is worth mentioning here in this article so that we could see the full historical contribution that goes into the economy we live in today. In this article we will be discussing what industry is, the history of industry, and of course the modern industry compared to how things were back in the day.

The Transformation Of Human Industriousness

What is industry? Well according to documentation an industry is a system where goods and services are produced for a currency that represents the health of the country. All this is occurring inside of an economy that depends on this very aspect of trade in order to stay afloat. Many times a business that is big enough could operate in multiple areas of the economy thus increasing the industries health and well being. In modern times the advancement of technology and the coal mines were the big contributors to the overall health of the industry.

What is the historical aspect of industry? Well … READ MORE ...

Jonathan Tucker by — October 4, 2017 in Marketing Technology Types

The integrity and authenticity of any business requires transparency, in compliance with the regulations governed by the state, which is why there are standard procedures in place to initiate the formation of any business. Regardless of your business’s structure, whether it is a corporation or a Limited Liability Company, there are two basic steps to finish off the official company formation process. You, the business owner, will need to file in initial formation documents for the state that your business is located in. Secondly, you will need to appoint a registered agent for yourself.

Annual Business Report

Most of the states also require you to file an annual business report. This report consists of all the relevant information concerning your business. They may include things such as the address of the company’s head office, name and addresses of the managers, identification numbers for your business, the purpose of business, authorized signatures, registered agents and the number of shares of stock issued by your business. The report also projects the financial facts and figures, depicting the comparison between how much money the company is making and how much of it the company is spending. This report can also be particularly helpful in forecasting the finances of the business. The annual report is one of the ways a business maintains its transparency and accountability with the state.

Smart business owners see the annual business report as a marketing opportunity. Considering the report as a kind of a brochure meant for the … READ MORE ...

Jonathan Tucker by — August 18, 2017 in Marketing Technology Landscape

Marketing Technology LandscapeI expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced as is” and in full. The category of solutions known as iPaaS (integration-platforms-as-a-service) — along with new generations of tag management and other advertising and marketing middleware” options — has grown significantly, creating it much easier to connect most or all of an organization’s advertising technologies to a prevalent data exchange backbone.

Historically, the only location to go to get an overview of the marketing technology landscape has been Scott Brinker’s supergraphic , which gets updated every year to highlight new businesses and, far more importantly, show how swiftly the industry is growing.

Excluding advertisements on social networks, the analysis firm Forrester estimates that native show ads will enhance to about 15 % of the on the internet show ad market place by 2020 …The purpose is to give consumers some thing that feels much less like an ad and more like content material they would pick to study or watch,” explains advertising and advertising reporter Sydney Ember.

In The Enterprise Guide to Promoting Technologies , Tyler Douglas, chief sales and advertising officer of Vision Important, presents a similar view, arguing that one particular of the essential roles of technology should be to deliver a deeper, additional authentic understanding of the consumer.

Then, from that approach—what are the actual organization tactic, advertising and marketing strategy requirements—you begin to back into what capabilities are we going to need to … READ MORE ...

Janson Berger by — August 13, 2017 in Marketing Technology Landscape

Marketing Technology TypesIt’s recognized as the new frontier – a location where you can venture forth and reap great rewards. Shel Holtz of Holtz Communication + Technologies explains the importance of info in the B2B globe: In the B2B space, it is significant for marketers to have an understanding of that prospects engage in a lot of study prior to selecting corporations to speak to as doable suppliers.

The influence and possibilities wearable technology’s such as Fitbit and Jaw bone present and conversely the potential dangers linked with these sorts of tracking and information collection along with alterations to laws around how this data can be applied implies we are set for a difficult time ahead.

In truth, some would argue that reaching a a lot more targeted audience iteratively is a far more clear definition of Digital Marketing and advertising – and I would agree mainly because an iterative method to marketing and advertising calls for the establishment of a relationship.

The advertising notion holds that the essential to reaching organizational objectives consists of becoming additional efficient than competitors in integrating promoting activities toward determining and satisfying the desires and wants of target markets.

In this day and age, while the old lines of communication are still obtainable, such as land line telephones and the United States Postal Service, most persons prefer to use the new technology so they can communicate instantly with people today across the country or across the planet.… READ MORE ...

Jonathan Tucker by — August 12, 2017 in Marketing Technology Types

Phishing attacks are becoming more common with larger companies as well as small. Recently, big companies like eBay, HMRC and Apple have all been targets of phishing attacks. It can feel unnerving because you are forced to feel untrustworthy towards whatever email you receive in the future. However, when your company is the victim of the attack, it can feel like a different story. Here are some tips for how to respond when your company has fallen victim to phishing:

Stay calm and gather the facts

When you first hear about a phishing attack, you may want to panic. It feels like you need to act quickly, and you do – but you need to be calm and concise about it. So first, gather the facts. What do you know at this stage? What are the signs you have been hacked? Is data currently secure? Is the leak ongoing? You should also figure out what kind of phishing attack you believe it to be at this stage. Wired.co.uk says there are several types of attacks;

  • Deceptive phishing – involves being targeted with a fake link
  • Spear phishing – often involves the creation of an email address that looks genuine and is in the name of a colleague. A message will then be sent to the target and appear to be real.
  • CEO phishing – involves impersonating a CEO or a person of power to ensure payments are made.
  • Changing an IP address of a website – The DNS servers of
… READ MORE ...
Jonathan Tucker by — July 20, 2017 in Digital Marketing

Digital MarketingThere are a multitude of definitions of Digital Marketing right here in cyberspace – causing much confusion among students, experts, and weblog readers alike. Now though it is uncomplicated to look at on line advertising as a commodity where all pricing is based on a very simple set of components and is exactly the identical, the truth is a great deal of digital marketing pricing is primarily based largely on expertise and understanding gained more than time.

You’ll benefit from supportive mentoring and rigorous project evaluation, and our specialist partners, who collectively comprise the absolute cutting-edge of digital marketing knowledge, will teach you in the classroom, and engage with you in the course of on the internet events.

Other people definitions of Digital Marketing acknowledge the reality that because of it digital nature, digital marketing communications can be distributed at a more quickly rate and broader attain than regular marketing communications.

It is not hinged on the net based or on the internet marketing and advertising ideology but requires into cognisance an integrated method that involves mobile marketing and advertising and other distribution channels which make for real time reportng and evaluation of campaign effectiveness.

Due to the fact of the use digital technologies, the final results of a digital marketing effort can be tracked by reach, views, clicks, visits, response rates, purchases created and so on. I will discover the facts and importance of these types of measurement strategies in the coming weeks, but for now realize that Digital … READ MORE ...

Janson Berger by — July 14, 2017 in Digital Marketing