All Posts in "CULINARY BUSINESS"

5 Tips for a Successful Food Merchandising Strategy

When you think of your food products, you likely envision the aisles of a traditional supermarket. But the truth is that less than half of the food products sold at conventional supermarkets are found in these outlets. To take advantage of these sales opportunities, food companies should look to warehouse clubs and e-retailers. However, this strategy isn’t the only way to reach consumers. Consider the following tips for successful food merchandising:

Target market

Target’s latest food merchandising strategy targets market segments. The company is expanding its online presence, but it is not increasing sales at the same pace as brick-and-mortar stores.

However, Target has limited options, given that competition is so intense. This article examines Target’s recent operational activities, including the concept known as “revenue per square foot” (RPSF).

Competences

Food merchandising strategies are often based on a company’s core competencies, which are its special skills and capabilities that set … READ MORE ...

Jonathan Tucker by — May 29, 2022 in Culinary Business Strategy
Innovative Ideas for Food Business Startups

There are many different kinds of businesses you can start in the food industry. These businesses range from starting a Home-based snack food business to producing a processed dairy product to even offering Office meal delivery services. The possibilities are almost endless. So, how do you choose the best one for you? Here are some ideas to get you started. Here are just a few examples:

Home-based food business

If you enjoy cooking and want to turn it into a profitable home-based food business, there are several ways to do so. Foodies can create healthy lunch snacks and meals for customers or even sell them at farmers markets. Some entrepreneurs specialize in vegetarian or vegan food. You can tailor your menu to the tastes and preferences of your target market to sell your food profitably. Here are some innovative ideas to start a home-based food business.

Gourmet candy can provide … READ MORE ...

Jonathan Tucker by — May 25, 2022 in Culinary Business Ideas
Food Branding Strategy

In-store surveys and demonstrations are effective ways to reach out to consumers. A vital part of food branding strategy is letting consumers know about your brand and trying to influence their tastes and preferences. Food demonstrations offer consumers a way to compare and taste your different products. However, you must make sure that you do not sabotage the brand image by making your products taste terrible or unappetizing. If you want to improve your brand, you must use all available means of influencing consumer preferences.

Developing a brand strategy for your specialty food product

In a highly competitive market like food, the ability to distinguish a product by its unique flavor and quality is essential. Without an effective brand strategy, your product will become price driven and commoditized. This disadvantage is even more acute in international markets, where the costs of logistics can greatly reduce your competitive advantage. Developing a … READ MORE ...

Jonathan Tucker by — April 13, 2022 in Culinary Business Strategy
Homemade Food Business Ideas

There are many homemade food business ideas out there, but how do you decide which one to pursue? What would be the biggest investment? The ingredients? Advertising online and in person? Creating your website and promoting it? Mary and Chris Ginder, owners of the food blog Gindo’s Spice of Life, share their tips and advice in this article. Mary and Chris have been running their own home-based business since 2005 and have made a lot of money from it.

Profits

Making and selling your own food items can be a lucrative and fun home business. One of the easiest at-home food business ideas is cupcake making. Homemade cakes are easy to make and sell online or locally. Another option is making and selling fruit preserves, which are popular condiments and can be sold online. Other home-made food business ideas include selling party trays. If you have a passion for baking … READ MORE ...

Jonathan Tucker by — April 3, 2022 in Culinary Business Ideas
Marketing of Food and Beverage

Food and beverage marketing plan is a written document that translates ongoing market research into action plans and strategies. The process includes selecting target markets and marketing objectives, developing action plans, evaluating marketing plans, and monitoring and evaluating action plans. It involves a combination of positioning and advertising tactics. Some companies engage in product licensing, which allows them to sell another owner’s product in their own brand. Other companies use pro formas to project future sales and profits.

Sports sponsorships

Although children’s television viewing patterns are not explicitly targeted by sports programming, the sponsorships during these programs do expose young viewers to unhealthy products. The study was conducted with the use of Nielsen ratings and questioned whether or not children under 12 are exposed to the sponsorship commercials. The authors concluded that children were likely to be influenced by the ads. More research is needed to determine the impact of … READ MORE ...

Jonathan Tucker by — February 28, 2022 in Culinary Business Strategy