Digital Marketing MSc Course Liverpool John Moores University

Digital MarketingRob began off his profession in communications in the Public Relations arena, managing diverse accounts inside the ICT sector. You will develop a great understanding each of standard advertising and marketing and of new methods of operating in a digital environment, producing the programme relevant to these who have studied marketing and advertising and those who are from technologies backgrounds.

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In this course, you discover how to use Google Analytics to evaluate your audience, measure the achievement of your acquisition and engagement efforts, evaluate your user’s conversions to your ambitions, and use these insights to plan and optimize your advertising budgets.

Rob maintains exclusive skills in that he straddles both the print and digital worlds, bringing collectively the most effective practices of old media and merging with the dynamic planet of Internet 2.. Id est, he has complete insight into content production (editor, writer, copywriter, proofreader, sub-editor), as effectively as broad encounter in digital marketing and management for brands in the on the web space (content manager, webmaster, digital editor, community manager, social media manager).

Our commitment to equipping you with a 360-degree understanding of the entire digital marketing globe suggests we cover a broad array of topics to ensure you create the best foundation for success, such as: Advertising and marketing Fundamentals, Content material Advertising and marketing, Social Media Promoting and Marketing, Search Engine Marketing and advertising and Optimization, Display and Video Marketing, E mail Marketing, Measurement and Optimization, and a lot more.…

What to do if your company has a phishing attack

Phishing attacks are becoming more common with larger companies as well as small. Recently, big companies like eBay, HMRC and Apple have all been targets of phishing attacks. It can feel unnerving because you are forced to feel untrustworthy towards whatever email you receive in the future. However, when your company is the victim of the attack, it can feel like a different story. Here are some tips for how to respond when your company has fallen victim to phishing:

Stay calm and gather the facts

When you first hear about a phishing attack, you may want to panic. It feels like you need to act quickly, and you do – but you need to be calm and concise about it. So first, gather the facts. What do you know at this stage? What are the signs you have been hacked? Is data currently secure? Is the leak ongoing? You should also figure out what kind of phishing attack you believe it to be at this stage. Wired.co.uk says there are several types of attacks;

  • Deceptive phishing – involves being targeted with a fake link
  • Spear phishing – often involves the creation of an email address that looks genuine and is in the name of a colleague. A message will then be sent to the target and appear to be real.
  • CEO phishing – involves impersonating a CEO or a person of power to ensure payments are made.
  • Changing an IP address of a website – The DNS servers of a website are targeted and will redirect users of that site to a fake page.
  • Google Document phishing – where fake pages are sent to contacts disguised as real files.

Have a meeting with the other managers in your company to gather this information and form your next important steps.

Lockdown

Sometimes while you gather all the facts, it is a good idea to lockdown your systems until you figure out where the breach came from. Don’t be afraid to keep this down until you’re ready.

Communicate with staff

Your staff need to know what has happened – so keep in contact with them. If emails are on lockdown, hold a meeting first thing in the morning or call them if you need to. Once they know about the attack, they could share more light on why it happened or help to stop it happening again.

Communicate with customers

Your customers may be at the forefront of this attack. It is wise to have a damage control system in place should a phishing attack happen, so that you can instantly follow steps without getting in a panic. Wonga ZA did this quite well when they responded to a phishing attack. They set up a fraud hotline, so worried customers could get information about what had happened directly. The use of such a ‘hotline’ is a great idea in this instance and could be replicated elsewhere. Communication really is key!

Check your insurance

Some business insurance covers you if you are …

What Is The Value Of A Digital Media Agency ?

Digital MarketingThere are a multitude of definitions of Digital Marketing right here in cyberspace – causing much confusion among students, experts, and weblog readers alike. Now though it is uncomplicated to look at on line advertising as a commodity where all pricing is based on a very simple set of components and is exactly the identical, the truth is a great deal of digital marketing pricing is primarily based largely on expertise and understanding gained more than time.

You’ll benefit from supportive mentoring and rigorous project evaluation, and our specialist partners, who collectively comprise the absolute cutting-edge of digital marketing knowledge, will teach you in the classroom, and engage with you in the course of on the internet events.

Other people definitions of Digital Marketing acknowledge the reality that because of it digital nature, digital marketing communications can be distributed at a more quickly rate and broader attain than regular marketing communications.

It is not hinged on the net based or on the internet marketing and advertising ideology but requires into cognisance an integrated method that involves mobile marketing and advertising and other distribution channels which make for real time reportng and evaluation of campaign effectiveness.

Due to the fact of the use digital technologies, the final results of a digital marketing effort can be tracked by reach, views, clicks, visits, response rates, purchases created and so on. I will discover the facts and importance of these types of measurement strategies in the coming weeks, but for now realize that Digital Marketing needs the capability to measure the outcomes of a digital marketing campaign.…

What Is Digital Marketing ?

Digital MarketingThe digital marketing trend has revolutionized the way of on the web advertising for medium or huge size enterprises. Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing and advertising of goods or solutions utilizing digital technologies to reach and convert leads into consumers and retain key objective is to promote brands, create preference and raise sales via different digital marketing agencies tools.

Informed by present market very best practice, this Masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and experts who could already be in a marketing part and would like to diversify into the digital arena.

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Even though students of this program are of course welcome to attend Connect sessions, we will not be capable to provide curriculum help at the sessions, nor will there be session leads onsite who are equipped to supply distinct plan guidance and input.

In reality, some would argue that reaching a extra targeted audience iteratively is a additional clear definition of Digital Marketing – and I would agree simply because an iterative approach to advertising requires the establishment of a connection.…