Successful E-commerce: Things That Online Businesses Need

Every entrepreneur is always looking for the most convenient way to approach potential customers. Luckily, the internet has opened several opportunities to bridge the gap between businesses and consumers. It is estimated that in 2016, 1.61 billion people across the globe bought goods online. In the same year, e-retail sales worldwide reached up to $1.9 trillion, and it will even grow up to $4.06 trillion by 2020.

With the right skills and tools, you can succeed in your e-commerce venture. Here are some things you need to run a successful online business.

Web Hosting

E-commerce wouldn’t exist without the web. To tap into the market, you will need a content management system (CMS) provider. Hosting companies can do that for you. Your website will be on their servers, and you will have to pay every month for their service. But if you’re brave enough, you can buy your own server and maintain the CMS yourself.

Fast Internet Connection

As mentioned previously, approaching customers in convenient ways is critical. For online entrepreneurs, a fast internet connection is essential to communicate with customers easily. You may select from a plethora of data plans offered by your local home internet providers. As your business grows, you may even select internet plans that are designed for a corporate setting.


Security is the most important thing you need to remember when running an online business. You will be dealing with personal and financial information. Here are some things you need to check before you start selling goods:

  • Server protection such as firewall
  • Encryption for storing customer data
  • Strong password requirements
  • An SSL Certificate to make transactions more secure

Also, make sure your CMS is constantly updated. Undiscovered bugs might show up soon and make your CMS vulnerable to cyberattacks. 


Accidents happen in work, and managing an e-commerce is no different. You might accidentally click or tap the wrong button and delete everything you have worked on. Malware and hacking are also risks that you need to prepare for. Invest in storage spaces to backup files, records, and databases. Better be prepared and safe than sorry. 

Shipping Strategies and Methods

Usually, free shipping attracts many customers. You can either set a total amount for customers to pay to get free shipping or use location-based methods. Offering free shipping can give you an advantage over online shops not offering them. Also, keep in mind that you have to choose reliable and reputable carrier companies. Delayed shipments can taint your brand reputation.

There are countless options to choose from when you sell online !

The IT industry provides you with endless possibilities for online businesses. For instance, if you cannot afford to host a CMS yet, you can sell via social media networks. On the other hand if you can invest in something bigger, you can build your own online shopping mobile app. With the right skills and tools, you can withstand many challenges you may face in online entrepreneurship.…

How to Best Apply Multiple Powder Coats

Powder coaters face many challenges as they produce durable, attractive finishes on parts. Different specifications, color-matching, and intended use of the parts all go into the planning and coating processes. Among the biggest challenges is the application of multiple coats to achieve a desired finish. In some cases, a clear coat must be applied to provide extra protection from wear and corrosion. In other cases, two-tone finishes are desired. Candy colors often require a chrome-like base layer to look their best. In this article, tips for applying multiple coats of powder coating will be discussed.

Multiple Coats: the Equipment

In order to achieve the desired finish that requires multiple coats of powder, choosing the right spraying equipment is a primary consideration. Hobbyist powder coating guns may not have the adjustability or the capacity to handle multiple coats. This is due to the fact that the part being coated is insulated from electric charges by the first layer of powder. Professional powder coating services often use a grounding rod to overcome the challenges posed by this insulating layer. To get the best results, professional-level powder coating guns and gear are a must.

Another trick some powder coaters use to overcome the limitations of hobbyist-level guns is to pre-heat the part being coated, then apply a thin second or third layer. The idea behind the pre-heating is that the powder will melt slightly and stick to the base layer. Professionals do not recommend this method, as it can result in finishes that are unsightly and easily chipped or damaged.

Adjusting Voltage for Multiple Coats

Professional-quality powder coating guns are equipped with a means to adjust voltage (called kilovolts, or KV, in the industry). Typically, the first powder coat layer is applied at a certain KV setting, then subsequent coats are applied at a reduced voltage. Often, the second coat is applied at 50% less KV than the first layer. It is a good idea to experiment with KV settings until the ideal setting is achieved; this setting may differ between parts being coated and the type of powder being applied.

Partial Curing During Multiple Coat Applications

For finishes that require multiple layers, particularly for two-tone finishes or those that need a protective clear coat, pre-curing the base layer is a great step to promote adhesion between layers. This also applies for third or fourth coats; between each layer, a partial cure is a step that ensures proper adhesion without peeling or delamination. While the amount of time for a partial cure varies, generally this is about 60% of the required cure time as specified by the powder manufacturer. Timing a partial cure may require an instant-read infrared thermometer, as it is important to start timing the cure only after the part reaches the proper cure temperature.

For chromed finishes, such as the base layer under candy colors, the chrome layer must be fully cured before subsequent powder layers are added. Failure to adequately and fully cure the chrome layer can result in …

How Useful Digital Advertising To Your Product Ads

If a product is advertised through a billboard on the highway, then the ad is published to everyone. Whereas certain product advertising messages are actually targeted to certain segments of the community, which we usually call the target market. What happens if we advertise to everyone? Costs become ineffective and inefficient, as not everyone is the target market of those products. Installing such billboards is not cheap.

The advantage of digital advertising over conventional advertising is its ability to target markets according to the criteria we specify. We can target our ads to appear only for people of a certain age range, only for people who have visited our website just (remarketing), only for people who like the ball only, only appear when people search about certain things, can appear in certain hours only, and many more combinations. This is what advertising is cost effective and efficient.

There are three main types of digital advertising: paid for ads like Google AdWords, getting ads like communications generated through online community relationships, and ultimately companies generating ads where businesses use blogs, apps, and other platforms to communicate.

In general, digital advertising services provided by a company are the services (brief explanation) described herein :

Display advertising

The usual online ads appearing on the website or youtube etc. it’s called Display advertisement, for example, logos, graphics, text, animations and the like. Basically, the user is targeted by a particular keyword search results or on a particular website page. For example, if you have a hobby with bicycling, would be interested in information about: how to choose a bike to suit your body, what kind of bike that suits the off-road terrain. The keyword you might be looking for in Google is “bicycling”, the results of the display itself will have an advertisement about the information provided by people who are experienced in the world of bicyling. If you decide to read some of the pages shared by these people, chances are that the page will have a small ad where they will earn a few cents per click.

It basically shows ads. And many types of display ads: web banner ads, pop-ups, floating ads or simple text in a box.

Search Engine Optimisation (SEO)

This is to provide services in the form of optimization of your business website to get ranked in search engines (Google). SEO has become a huge industry; but keep in mind that companies like Google do not reveal their algorithms. Therefore optimistic search engines do not have any special secrets that you can not get from books or other.

Social Media Marketing

This is a marketing technique that uses Social Media as a medium of advertising. New technologies and social media marketing are emerging almost daily, and it’s always worth checking to see how technology is changing and evolving. Facebook, Twitter, Google+, linkedln and much more social media is growing.

E-mail advertising

In essence, marketing technology uses email as its marketing medium, this is the first and foremost, but …

4 Things You MUST Know Before Becoming Android Developer


More recently, the world is being talkative by the phenomenon of “Startup”. Where young people around the world refuse to work for others and prefer to develop their own products, especially in technology.

Of course, being an Android app developer has a tremendous bargaining power on the world’s symptoms. Some of the advantages to be an Android developer of which the idea (software to develop) officially provided free by Google. Yes, now everyone can be a “green robot” application developer. There are even people who graduated from a junior high school in The World who successfully create applications with a lucrative income.

Indeed, to develop the application is not at once can directly. Therefore, this article is for all of you who want to start becoming professional developer from Android app. Immediately, these are the things you should know before becoming an Android app developer:

  1. Download Software Development Kit (SDK) for Application Programming

At this stage, there is some software that you can use. It depends on the convenience of you making the application with what SDK. According to my experience, if for application development I prefer to Android Studio or Eclipse if you want to develop an Android game, I prefer to Unity3d in here.

  1. Learn the Programming Language

Of course, when you want to develop the application must know the programming language. The basis of the programming language on Android is Java and XML. You do not have to worry if you do not know at all related to the Android programming language because one of the advantages Android is Open Source, where the source code is scattered and free you use.

I’m not too good at programming language either. but to work around this you can use the Library. A library can be described as a fraction of the commands that you can implement in your SDK. To download the Library you can go to the Android-Arsenal site.

  1. Master the Graphic Design

Well, usually a lot of developers forget this. but for the affairs UI (User Interface) and UX (User Experience) is very crucial in the development of applications. For example, there is an application with superior features but it looks very unconvincing, of course, the application users will not be comfortable to linger using the application, even can be directly uninstalled.

Because of this graphic design is also a must for application developers to master it. As well as icons, splash screen, wallpaper/background and others should be considered carefully. It also avoids us from suspending Google if our app uses images that are of origin or do not have legitimate proprietary rights.

  1. Publication and Monetization

After successfully making the application, of course, we think then what’s in it? Actually, if we can make Android applications, then we can take advantage. For example, just open the services of making applications and such. But for long-term benefits, you should have an app that is yours and monetized. For monetization, I recommend using Ad-mob, an advertising from …

Digital Marketing MSc Course Liverpool John Moores University

Digital MarketingRob began off his profession in communications in the Public Relations arena, managing diverse accounts inside the ICT sector. You will develop a great understanding each of standard advertising and marketing and of new methods of operating in a digital environment, producing the programme relevant to these who have studied marketing and advertising and those who are from technologies backgrounds.

Capture Media and communications Enterprise offering B2B and B2C lists services in India, USA and UK. I think greatest Seo, PPC, SMO, ORM, like all digital marketing services and email database providers in Bangalore, India, USA, and UK.

In this course, you discover how to use Google Analytics to evaluate your audience, measure the achievement of your acquisition and engagement efforts, evaluate your user’s conversions to your ambitions, and use these insights to plan and optimize your advertising budgets.

Rob maintains exclusive skills in that he straddles both the print and digital worlds, bringing collectively the most effective practices of old media and merging with the dynamic planet of Internet 2.. Id est, he has complete insight into content production (editor, writer, copywriter, proofreader, sub-editor), as effectively as broad encounter in digital marketing and management for brands in the on the web space (content manager, webmaster, digital editor, community manager, social media manager).

Our commitment to equipping you with a 360-degree understanding of the entire digital marketing globe suggests we cover a broad array of topics to ensure you create the best foundation for success, such as: Advertising and marketing Fundamentals, Content material Advertising and marketing, Social Media Promoting and Marketing, Search Engine Marketing and advertising and Optimization, Display and Video Marketing, E mail Marketing, Measurement and Optimization, and a lot more.…