When you think of your food products, you likely envision the aisles of a traditional supermarket. But the truth is that less than half of the food products sold at conventional supermarkets are found in these outlets. To take advantage of these sales opportunities, food companies should look to warehouse clubs and e-retailers. However, this strategy isn’t the only way to reach consumers. Consider the following tips for successful food merchandising:
Target’s latest food merchandising strategy targets market segments. The company is expanding its online presence, but it is not increasing sales at the same pace as brick-and-mortar stores.
However, Target has limited options, given that competition is so intense. This article examines Target’s recent operational activities, including the concept known as “revenue per square foot” (RPSF).
Food merchandising strategies are often based on a company’s core competencies, which are its special skills and capabilities that set it apart from competitors. These capabilities are inherent to the firm and define its unique position in the market. Competencies are not necessarily physical resources. While they are often closely related to physical resources, they differ greatly from one another. In addition, these competencies are critical to the development of a company’s business strategy, as they create a sustained competitive advantage.
Grocery store lighting is a proven influencer in the shopping habits of consumers. This type of lighting provides a new and exciting way for brands to reach out to the customers and influence their purchase decisions. Lighting can … READ MORE ...