Marketing Technology: Your Copy Is Your Resume to the World

Think back to the worst resume you ever read: It never mentioned the skills you specifically asked for, overflowed with vague adjectives (proactive, dynamic, results-focused), and fired off so many acronyms and twelve-syllable words you needed an interpreter to get past the first sentence. If you want your customers to read and act upon your marketing copy, think about that world’s worst resume and instead:

Condense the life story. Like a resume, your marketing copy is an introduction, not the entire story. You want customers to call your company for more information.

Give your customers what they want. Your customers expect specific benefits from your technology, just like you expect specific skills and achievements in a job applicant. Yes, customers are interested in product features and what else your company can do, but most of all they want to know that your technology solves their immediate problem.

Write like you talk. Any recruiter would reject the resume of someone who described editing surveys as “elucidating opinion-evaluation processes.” Yet technology companies regularly obscure what they do and deliver by using complex language. Your technical achievements are strong enough; you don’t need to burden them with 5-syllable words and 40-word sentences.

First be clear, then be brief. We all know that readers have limited time. But if you pack too many acronyms, drop too many articles (the, an, a), and cover too much information in one sentence or paragraph, you’ll lose your customers.

Show them the next step. On every good resume, … READ MORE ...

Improve your Website SEO with Reviews

Have you wondered why you type your recent post but didn’t see your website on the search engine list provided? This is because the competition on the internet has gotten much tougher. There is an average of a thousand startups rendering the same services as you do online. So how do you get your website noticed? How do you make your contents stand out? Share your opinion here

To answer the above questions, you need to pay more attention to how to improve the search ratings on your website. What better way to do this than to see what people think about your product and services. While there are other factors surrounding search rankings, search engines have a high affinity for customers’ opinions. By being deliberate to the suggestions and opinions from your customers, search engines now believe you are ready for business.

What comes to your mind when you think of SEO? I’m certain customers’ reviews are not your first guess. Search Engine Optimization is a wide area with various key focus areas to thrive through. Reviews aren’t just as common as the others before now, but they should be if you want to improve your SEO rankings. SEO-friendly sites are ranked at the top of search engines because they have credible online reviews by their readers and customers.

Let’s quickly look at the basic steps in making your customers’ opinions to improve your SEO

Request for Feedback

Asking for reviews from your customers is not illegal neither is … READ MORE ...

The eponymous owner of Don Forman United Nissan of Las Vegas has put the automotive dealership industry on notice that philanthropy is a key ingredient of success. Don Forman is now the undisputed leader of auto dealerships in terms of charitable giving and various forms of community philanthropic activities.

Don Forman Sets Auto Industry Example For Charitable Giving

Struggling Students and Needy Families

Mr. Forman’s tendency to donate time, funds, and vehicles to worthwhile causes is a prime example of a new kind of philanthropy: targeted, effective charitable action that helps those who need it, when they need it. The auto dealership owner has doled out large sums of money, services, and free vehicles to local Las Vegas students who need transportation to complete their degrees. He has done the same for heads of needy families who sometimes need a car to commute to work, or a cash stipend to pay essential bills for the month.

The Las Vegas auto dealer has been at the forefront of local efforts to transport people to blood donation events, has given scholarships and school supplies to students in need. There’s also a unique method to the giving habits of Don Forman: he is a team player in everything charitable. Not only does Mr. Forman enlist the assistance of his employees, community acquaintances, friends, family and auto dealership competitors, he makes the act of philanthropy fun and engaging.

Don Forman is a member of a new breed of community activists. Not only does he put his money and reputation on the line, he … READ MORE ...

Easy Tips on How to Fight a High Spam Score

So, have you heard about the recent Moz update?  If you have, you must also be aware that the new DA is strict about spam scores.

Easy Tips on How to Fight a High Spam Score

This devil, called the spam score, is finally settling scores with you. And, only you are to be blamed; yes, obviously!

But, blaming yourself doesn’t help even if you admit that you let the devil come to power.

The only solution is to reduce your spam score after the new Moz update. Here are the ways of doing that.

1. Responsible Email Marketing

For most of the times, your DA gets spam score penalty due to the emails sent to customers who mark these as spam.

Email marketing is often inevitable for businesses. So, it is important that you do email marketing responsibly to prevent damage your spam scores.

If you just identified that your spam score is high, don’t panic. Just sit back and collect data on your email marketing campaign. You must ask yourselves a few questions such as:

  • Are your email recipients subscribed to your mailing list?
  • Is the frequency of your emails very high?

There could be more questions on the content of the emails. But, before going to that, we must answer the above questions.

If you are sending emails to purchased mailing lists, you have actually compelled your recipients to mark your emails as spam with your own wrongful acts. Stop doing this right away!

So let me talk about the more responsible ones who are sending … READ MORE ...

Quality and Strong Backlink Building Strategy

Quality and Strong Backlink Building Strategy

It is no longer necessary to explain how important backlinks for a website are in terms of SEO. As long as Google and other search engines still exist, then backlinks always have an important role to increase the rank of a website in the SERP (Search Engine Result Page). Backlink is one of the most important factors in terms of SEO. And of course, it’s important to build backlinks for a blogger. But not just any backlinks. Quality and effectiveness are the most important.

The quality and effectiveness of backlinks are often influenced by many factors, such as the source of backlinks, numbers, variations, anchor text and much more. Source of backlinks, variations and anchor text is certainly more important than just looking for a lot of backlinks (number). Amount does not guarantee the ranking of a website if it turns out that the backlink is of poor quality. In addition, too much amount can also make problematic websites considered SPAM. This actually results in a decline in the ranking of a website in search engines and even deindex. And this exactly how Scottsdale SEO Company LinkHelpers will do to help you to increase your website’s SEO value.

Backlink Building Strategy

1. Use of Variative Anchor Text

If previously you were accustomed to using anchor text exactly like the targeted keywords (exact match), then from now on change by varying anchor text based on the brand, URL and other variations of words. Indeed, a few years ago using Anchor Text … READ MORE ...

Top Digital Marketing Courses To Boost Your Career In 2019

An online digital marketing course is a great way to kick start your career or to boost your current knowledge. No one will ever be the ultimate marketing expert and everyone can do with learning that little bit extra. Whether you want to expand your current knowledge or branch out in to a new area of expertise, an online marketing course can be perfect for you. UK Car Finance has compiled a list of all the best online digital marketing course for you to sign up to in 2019. Depending on what you’re after, we have included a range of free/paid and beginner/expert level courses.

Top Digital Marketing Courses To Boost Your Career In 2019

Hubspot Inbound Marketing Course

This is one of the most popular online courses in the market right now, with over 137,000 marketers already completing it and it’s totally free! The course is great for any marketing or sales professional looking to expand their knowledge of inbound marketing. Simply put, inbound marketing is how you attract and retain customers by providing insightful and trustworthy content through your website, blog and social media channels. The certification is globally recognised and enables you to develop an inbound marketing strategy that delivers results.

Linkedin Online Marketing Foundations

The Online Marketing Foundations course from Linkedin is great for anyone at the start of their digital marketing career. The course takes you through a whole host of important digital marketing strategies such as website optimisation, social media, SEO, engaging web content, working with designers and developers, the conversion funnel and more! … READ MORE ...

Start-Ups Incorporation Services At A1 In Singapore

At A1 Business, we know the difficulties of undertaking and transforming an idea into a successful start-up that is why we put all our tools to make it a reality providing incorporation services.

Start-Ups Incorporation Services At A1 In Singapore

Technical configuration and assistance for marketing campaigns adapted to the needs of your company. We will offer you everything you need to get off to a good start and guarantee the success of your first campaign with us.

We design an offer of incorporation services and solutions in line with the challenges of modern companies and institutions, accompanying the paradigm shift in business and technology from a people-centred perspective using agile methodologies and a multidisciplinary approach.

We adapt our management and incorporation services to the specific needs of new entrepreneurs. We put all our resources and knowledge at your fingertips so that you can constitute your company in the most appropriate way and with the guarantee of having a team of expert advisors in taxation, accounting, finance and law.

Please go through this link https://www.a1corp.com.sg/xin-jia-po-zhu-ce-gong-si/ and take advice on the type of corporate figure most suitable for your project.

YOU ARE LAUNCHING A PRODUCT TO THE MARKET

One of the first reasons why it may be important to incorporate the company has to do with launching a first product to the market. It is important to distinguish a product from a website advertising the product, an MVP (the minimum viable version of a product) or even a beta version to be tested by a select group of customers. While in … READ MORE ...

Reap More Advantages of Digital Printing

Reap More Advantages of Digital PrintingIn the digital era, digital printing has gained more popularity among the people. In the past, the professional prints made which was time-consuming and costly. Small business owners learned to reduce the printing amount which was needed in order to keep cost less. Today the printing field has changed totally. With the advent of digital printing, the design can be printed in a few seconds once it loaded to the machine which is connected to the printer. Nowadays some business owners print their own materials from the printer. Digital printing has many benefits than the traditional printing methods.

Why digital printing

The digital printing is the advanced method of manufacture which makes prints from electronic files. It involved your material on a computer and printed straightforwardly onto the material of your option. It is an alternative choice to traditional methods. Digital printing is a new model for the business. It offers many choices, flexibility, and features than the old models like offset.

How does it work?

With the advent of digital printing, a picture is sent directly to the printer by using the digital files in PSD, PDF or other formats. It is best for printing service which needs smaller quantity and high amount of orders. The digital prints must come out in the best result when the production is done correctly.

Advantages of digital printing

Digital printing refers to up to date printing which uses digital files in its place of printing plates. The main benefits of digital printing … READ MORE ...