Just about everyone knows several people that are on Facebook. It’s even more than likely that you’ve got grandparents hanging out there as well. Having said that, are your customers also on Facebook? Keep reading for information on how to conduct a successful Facebook marketing campaign.
Talk with fans regularly to see what they want. Pay attention to what people are posting on your page. There are a lot of popular businesses that get marketing tips from their fans. Don’t ignore your fans.
Having a contest is a good way to glean fans. Give discounts or prizes to people who share or actively market your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
Link all of your published content to your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
Facebook Offers is a great tool for running contests or giving away free products through your website. Set up your offer and then turn change the status to “Promoted Post”. If it’s a good offer, it can be promoted to non-fans.
Improve the efficiency of your Facebook marketing interface through the use of custom tabs. This organizes your information and keeps your site professional. For example, a contest can have its own tab so that it stands out.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Consider purchasing Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. You are also able to keep the ad within a particular budget, spending however much you want. And best of all, you are not committed long term. You can stop your ad whenever you want.
Try holding a giveaway to boost interest in your Facebook page. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. It will not cost you much money, but the communication opportunity with customers is invaluable.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Those customers are random, so they do not have any reason to read your daily posts. Use Facebook advertisements as an alternative in such cases.
Make sure any posts you list have value. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Avoid becoming overbearing when you are marketing your products.
Use the focus of your business as the basis for creating a group. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. You can share discounts and any other helpful information. This is a terrific method of learning all about your customer base.
Ask for fan input. Customers like to feel they are being heard. A great way to do this is by getting them involved in business decisions. If you blog, ask fans what they want to hear about.
When using Facebook to market your business, you may have trouble getting started. The first step is usually to add Facebook buttons and links on your site. This is a non-intrusive form of marketing that allows people to connect to your business. It is much easier to keep your customers informed when they use Facebook to connect by liking your page.
You’re a Facebook user, so use your own experience to understand what a customer looks for. Try using these tips and your own knowledge to make a successful Facebook campaign. You’ll get more profit if you try harder.